Pioneering in texture & shape change, Goldwell’s first product in 1948 was an innovative cold perm. Over the years, Goldwell added innovations in this category to the global portfolio, with the most recent being the Kerasilk Keratin treatment, the first customizable and long-lasting Keratin Treatment service. Utilizing this expertise in shape change technology, Goldwell introduces the latest innovation in texture — the Goldwell NuWave Service. NuWave, with Smart Control Bond System, is the first semi-permanent, smart shape change service for effortless waves without the worry of over processing or hair damage.

Goldwell System Protector provides additional protection and care for highly damaged and/or lightened hair during Goldwell NuWave Service. Perfectly balances the concentration of reductive agents during the bond- opening process.