Pastel blue is just one of those semis colors that causes problems for artists constantly. It just seems like no matter how light you get the canvas, you’re still left with a hint of green from the slightest natural warmth - to the point that adding in a little canceling violet to a pastel blue application is a pretty common practice. Knowing this though, Danger Jones was determined to pack Poolside with enough pigment to fight the warmth, while still offering a pastel result. And when it came down to it, that became the brand's expectation for all of their pastels: to actually offer full coverage, without any spottiness or hollowness - a feat artists are raving about daily!

For all hair types. Deeper tones last up to 45 washes, lighter tones up to 25.

• Acidic pH and Citric Acid help smooth hair cuticles and increase shine and condition.
• Contains Rice Protein which helps add shine, strength and condition to hair.
• Contains Glycerin which is known to help prevent hair breakage and add moisture.
• Contains Propanediol which is certified 100% biobased glycol alternative to increase hydration.