Love the ocean? Let it show.

KMS Conscious Style Beach Style Creme lets you effortlessly create that just-back-from-the-beach look, any time and for any hair type. You’ll love the weightless, touchable results. And you’ll love that Beach Style Creme is formulated with reclaimed Sargassum seaweed, which is becoming overabundant in our warming oceans and an environmental problem on the beaches we all love.

Upcycling this excess seaweed gives Beach Style Creme the perfect consistency for the ultimate beachy results.