Kenra Color® No Ammonia Lightener is a dust-free, fragrance-free, white powder with a lifting strength of up to 7 levels in a single application. Formulated without ammonia, this lightener delivers quick, optimal lift power that is less damaging to the hair providing a more manageable result. Extremely versatile, Kenra Lightening Powder can be applied both on and off the scalp, as well as mixed with Kenra Color Permanent Coloring Creme Developer at 10 to 30 volume in different ratios for multiple blonding effects.