Matrix SoColor Cult - Vibrant haircolor available in an extensive palette of shades in semi, demi, and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color to change your looks.
What''s different about #SOCOLORCULT?
1. CUSTOMIZABLE LONGEVITY
2. SUPERIOR CONDITIONING
3. ULTIMATE VIBRANCY
Now you have ability to decide how long your color lasts with shades across 3 different technologies. Our highest concentration of vibrant dyes and superior conditioning help ensure the best results behind-the-chair. Welcome to the Cult.

Semi Permanent Direct dye color deposits on the outside of the hair cuticle.