Kenra Color™ from Kenra Professional^® makes it easier than ever to achieve simply stunning hair color results. This powerful NEW color brand is high performance, straightforward, and easy-to-use hair color that produces consistent, reliable results that stylists can count on to provide professional, true-to-tone hair color solutions on every client, every time.

Permanent Coloring Creme is a gentle, low-ammonia color that's available in 70 shades with a level system ranging from 1 to 10. It's specially formulated for consistent, reliable results when used with Permanent Coloring Creme Developer, 10–40 Volume.

Demi-Permanent Coloring Creme is a gentle, ammonia-free, deposit-only color that's available in 40 shades with a level system ranging from 1 to 10. It's specially formulated for consistent, reliable results when used with Demi-Permanent Coloring Creme Activator 9 Volume.

To ensure straightforward and easy-to-use hair color for stylists, Kenra Color™ offers:
- Permanent and Demi-Permanent lines;
- A balanced shade collection of warm and cool tones and a common level system;
- Shades that are intermixable for basic to advanced color formulation; and
- An easy measuring system and a drip-free consistency for reliable and precise color application.